The National Guard decided to start streamlining their recruiting materials. Before this project, all recruiters had to work with were pamphlets, stories, and heresy. Deciding these materials were not enough to excite young bucks, they decided to modernize and enhance their visual aids to sell their point.
Art Direction: "What do kids like...that Call of Duty? Can we do that, only not as gritty? Make it seem like...'this is bad ass but you won't die.'"