It was time for Solve Media to update their branding and website. Their goal was to attract both advertisers who seek to lift their brand awareness while also attracting publishers who would host their widget on their sites.
Solve's old branding, always blue, relied heavily on illustration with a bit a humor. Their widget puzzles are consistently posted on websites such as Reddit and Tumblr for their wit and movie references. The goal was to update their look, while still keeping roots with blue, simple illustration, and humor to boot.